Upfarming
Brand Identity

From Soil to System Change

Brand Strategy, Brand Design

Upfarming is an independent, non-profit foundation dedicated to accelerating the transition towards regenerative agriculture in the Netherlands. Through a holistic, system-based approach, Upfarming connects farmers, supply chain partners, and policymakers to build a resilient, future-proof food system. Their work bridges the gap between practical knowledge and policy, translating scientific insights into actionable solutions for the agricultural sector.

Upfarming operates at three interconnected levels: restoring healthy soils as the foundation, empowering farms as the core of resilient food systems, and shaping supportive frameworks at the policy level. By aligning these elements, Upfarming fosters the conditions necessary for meaningful and lasting change—helping to transform agriculture from the ground up.

Project information

Shaping the Future of Agriculture

Upfarming drives impact through concrete projects and collaborative programs. They initiate their own initiatives and work alongside partners, such as the National Growth Fund’s ReGeNL program, to amplify results. Their iterative, design-driven approach allows them to adapt continuously, seeking opportunities where they can make the greatest difference.

Their work spans from developing practical tools and knowledge for farm advisors to supporting the collective learning within the sector. Upfarming also engages with policymakers, providing insights and recommendations that shape policy frameworks aligned with regenerative principles. Through research, field trials, and targeted knowledge sharing, Upfarming accelerates the movement towards a regenerative food system—where healthy soils, thriving farms, and vibrant ecosystems are the foundation for a sustainable future.