The July
Commercial Campaign Playbook

Stories worth staying for

Campaign Stategy, Tonal & Visual Direction, Creative Team

The July is more than a hotel. It’s a stylish space to truly call home, where a personal touch comes standard with every stay. Whether it's a chat over coffee while co-working, a warm smile from a friendly neighbour or an insider city tip at reception, their apartment-hotels are designed to seamlessly transition between your worlds – no matter how long you stay.

Blending the personality and convenience of modern apartment living with the comfort, quality and premium services of a hotel, they offer the best of both worlds. The July takes care of the little things while you make the most of the city and do what you do best. 



After all, it’s your stay, your story.

Project information

A perfect play for every campaign need

As The July expands, it requires a campaign strategy that is scalable, adaptable, and distinct from competitors. The objective: deliver consistent, full-funnel storytelling that engages diverse audience segments (leisure, long-stay, corporate, neighbour) and drives direct bookings.

The solution is a modular campaign framework. Built as a creative toolkit, it allows interchangeable elements — visuals, copy, icons, colours, illustrations — to be adapted by property, target market, and funnel stage. Its flexible structure supports ongoing optimisation, ensuring campaigns remain effective and relevant across different contexts.

By aligning commercial messaging with the quality of The July’s product offering, campaigns achieve consistency, clarity, and stronger brand storytelling. The result is a unified approach that communicates USPs, resonates with multiple audiences, and cuts through in a competitive marketplace.