Hi, I'm Jeroen, a freelance design director, born, bred and based in Amsterdam. I blend art direction, strategy, and design brands that last.
I work under the flag of Studio Geronimooo!, an independent brand design studio founded in 2011.
Photo by Jelmer Bijsmans
Building brands that last.
Brands and businesses I collaborate with
The Social Hub
The July
Viaplay Netherlands
Bites We Love
Jack Daniel’s
Chateau Amsterdam
Le Bonnet
Red Bull
Did Another Thing
FC Centrum
Bastian Lewis
Wider
Gardeners Agency
Spirefly AI
ninetynine
DAY Creative
Creative team:
a package deal
Simon Harrington and I first met in a windowless office, working on The Student Hotel's positioning and branding. You know it now as The Social Hub.
We've worked together ever since, combining strategic thinking, sharp copy and smart design.
Since 2019 we've positioned brands, launched campaigns and built identities, from boutique names like BitesWeLove to scale-ups like The July.
Beyond the studio, I'm an avid street photographer, drawn to unscripted and singular moments that tell a story in a single frame, building a time capsule of the world around me.
Also on assignment, both on film and digital.
From the series ‘Hiding In Plain Sight’, 2022-2023 and ‘The Jordaan’, 2026