PACCAR PARTS
PACCAR PARTS
PACCAR PARTS is a global technology leader in heavy-duty trucks and aftermarket parts, with a worldwide network of dealers and distribution centers.
Visual Identity
A business on the move.
For PACCAR Parts, a fragmented suite of dealer tools made it hard to communicate value or cohesion. A unified visual system of distinct yet connected icons transformed the suite into a clear, professional ecosystem, designed to keep dealers and their business moving forward.
Services: Brand design
Client: PACCAR PARTS
Agency: Wider
Strategy: Dennis van Aalst
Art Direction: Menno Blaauw
